{"id":52719,"date":"2018-03-13T12:21:01","date_gmt":"2018-03-13T11:21:01","guid":{"rendered":"https:\/\/acmarketingtrade.com\/project\/ridolfi-montalcino-wine-marketing\/"},"modified":"2018-05-30T12:42:10","modified_gmt":"2018-05-30T10:42:10","slug":"ridolfi-montalcino-wine-marketing","status":"publish","type":"project","link":"https:\/\/acmarketingtrade.com\/en\/project\/ridolfi-montalcino-wine-marketing\/","title":{"rendered":"Ridolfi"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_row _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.0.92&#8243;]<\/p>\n<p><strong>Client: <\/strong>Ridolfi<\/p>\n<p><strong>Timing: <\/strong>2011-2014<\/p>\n<p><strong>Objective: <\/strong>repositioning of the brand as a premium brand and organisation of the sales force.<\/p>\n<p><strong>Activities:<\/strong><\/p>\n<ul>\n<li>development of a coordinated image and restyling of the packaging with the support of a graphic agency;<\/li>\n<li>development of a new quality wine profile with the support of a professional oenologist;<\/li>\n<li>formulation of the pricing policy, the commercial planning and the marketing strategy;<\/li>\n<li>selection of commercial partners, both in the national and in the main foreign markets;<\/li>\n<li>participation in\u00a0institutional events, fairs and promotional tastings in Italy and abroad;<\/li>\n<li>support in the coordination of the relationships with the press, the wine guides and the international wine competitions.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.0.92&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;24px&#8221; ul_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221;]<\/p>\n<h2 style=\"color: #9f2536; font-size: 33px;\">Wine Marketing<\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/acmarketingtrade.com\/wp\/wp-content\/uploads\/2018\/03\/ridolfi.png&#8221; align=&#8221;center&#8221; _builder_version=&#8221;3.0.92&#8243;]\u00a0<br \/>\n[\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Client: Ridolfi Timing: 2011-2014 Objective: repositioning of the brand as a premium brand and organisation of the sales force. Activities: development of a coordinated image and restyling of the packaging with the support of a graphic agency; development of a new quality wine profile with the support of a professional oenologist; formulation of the pricing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":51997,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[24],"project_tag":[],"class_list":["post-52719","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-wine-marketing-cases-en"],"_links":{"self":[{"href":"https:\/\/acmarketingtrade.com\/en\/wp-json\/wp\/v2\/project\/52719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acmarketingtrade.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/acmarketingtrade.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/acmarketingtrade.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/acmarketingtrade.com\/en\/wp-json\/wp\/v2\/comments?post=52719"}],"version-history":[{"count":0,"href":"https:\/\/acmarketingtrade.com\/en\/wp-json\/wp\/v2\/project\/52719\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acmarketingtrade.com\/en\/wp-json\/wp\/v2\/media\/51997"}],"wp:attachment":[{"href":"https:\/\/acmarketingtrade.com\/en\/wp-json\/wp\/v2\/media?parent=52719"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/acmarketingtrade.com\/en\/wp-json\/wp\/v2\/project_category?post=52719"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/acmarketingtrade.com\/en\/wp-json\/wp\/v2\/project_tag?post=52719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}