{"id":52817,"date":"2018-03-01T09:35:34","date_gmt":"2018-03-01T08:35:34","guid":{"rendered":"https:\/\/acmarketingtrade.com\/project\/antonella-corda-sardegna-wine-marketing\/"},"modified":"2018-05-30T14:07:27","modified_gmt":"2018-05-30T12:07:27","slug":"antonella-corda-sardegna-wine-marketing","status":"publish","type":"project","link":"https:\/\/acmarketingtrade.com\/en\/project\/antonella-corda-sardegna-wine-marketing\/","title":{"rendered":"Antonella Corda"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_row _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.0.92&#8243;]<\/p>\n<p><strong>Client: <\/strong>Antonella Corda<\/p>\n<p><strong>Timing:<\/strong> since 2016<\/p>\n<p><strong>Objective: <\/strong>start-up Winery: building and development of Antonella Corda brand and wines.<\/p>\n<p><strong>Activities:<\/strong><\/p>\n<ul>\n<li>creation of a business plan and financial planning support;<\/li>\n<li>definition and development of the brand;<\/li>\n<li>development of a coordinated image and restyling of the packaging with the support of a specialised agency;<\/li>\n<li>definition of the wines&#8217; quality and oenologic profile with the support of a professional oenologist;<\/li>\n<li>formulation of the pricing, commercial and marketing strategy;<\/li>\n<li>creation of a sales network for Sardinia, Italy and the main foreign markets;<\/li>\n<li>corporate strategy and communication plan development, consolidation of relationships with the media with the support of a communication agency;<\/li>\n<li>participation in institutional events, fairs and promotional tastings in Italy and abroad;<\/li>\n<li>support in the coordination of the relationships with wine guides and national and international wine competitions.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.0.92&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;24px&#8221; ul_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221;]<\/p>\n<h2 style=\"color: #9f2536; font-size: 33px;\">Wine Marketing<\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/acmarketingtrade.com\/wp\/wp-content\/uploads\/2018\/03\/Antonella-Corda.png&#8221; align=&#8221;center&#8221; _builder_version=&#8221;3.0.92&#8243;]\u00a0<br \/>\n[\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Client: Antonella Corda Timing: since 2016 Objective: start-up Winery: building and development of Antonella Corda brand and wines. Activities: creation of a business plan and financial planning support; definition and development of the brand; development of a coordinated image and restyling of the packaging with the support of a specialised agency; definition of the wines&#8217; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[25],"project_tag":[],"class_list":["post-52817","project","type-project","status-publish","hentry","project_category-wine-marketing-en"],"_links":{"self":[{"href":"https:\/\/acmarketingtrade.com\/en\/wp-json\/wp\/v2\/project\/52817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acmarketingtrade.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/acmarketingtrade.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/acmarketingtrade.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/acmarketingtrade.com\/en\/wp-json\/wp\/v2\/comments?post=52817"}],"version-history":[{"count":0,"href":"https:\/\/acmarketingtrade.com\/en\/wp-json\/wp\/v2\/project\/52817\/revisions"}],"wp:attachment":[{"href":"https:\/\/acmarketingtrade.com\/en\/wp-json\/wp\/v2\/media?parent=52817"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/acmarketingtrade.com\/en\/wp-json\/wp\/v2\/project_category?post=52817"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/acmarketingtrade.com\/en\/wp-json\/wp\/v2\/project_tag?post=52817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}