Client: Mosnel

Timing: since 2007

Objective: until 2012, creation and development of domestic sales force. Afterwards, coordination and development of the main foreign markets.

Activities:

until 2012:

• definition of a commercial, marketing and pricing strategy to build the brand and create a winning brand positioning;
• building, organisation and coordination of the national sales network;
• consolidation and promotion of the brand both in national and international markets through the participation in events and tastings, the organisation of winery visits and winemaker dinners with national and foreign partners, and the organisation of sales network meetings;

afterwards, a focus on the main foreign markets:

• consolidation and coordination of existing commercial relationships and development of new markets;
• development of commercial strategies for each market;
• support to partners’ sales through regular market visits;
• participation in promotional events organised by foreign partners;
• organisation of winery visits for the main foreign members of the trade (incoming).