Client: Antonella Corda

Timing: since 2016

Objective: start-up Winery: building and development of Antonella Corda brand and wines.


  • creation of a business plan and financial planning support;
  • definition and development of the brand;
  • development of a coordinated image and restyling of the packaging with the support of a specialised agency;
  • definition of the wines’ quality and oenologic profile with the support of a professional oenologist;
  • formulation of the pricing, commercial and marketing strategy;
  • creation of a sales network for Sardinia, Italy and the main foreign markets;
  • corporate strategy and communication plan development, consolidation of relationships with the media with the support of a communication agency;
  • participation in institutional events, fairs and promotional tastings in Italy and abroad;
  • support in the coordination of the relationships with wine guides and national and international wine competitions.

Wine Marketing