Client: Cottini

Timing: since 2008

Objective: development and coordination of the sales force.

Activities:

during the first 4 years of cooperation:

• development and coordination of the main domestic and export markets;
• definition of the commercial strategy;
• coordination of communication strategies together with a communication agency.

afterwards:

• consolidation and e coordination of existing commercial relationships and development of new markets;
• reorganisation, coordination and development of the Canadian market;
• support in the planning and the organisation of CMO (Common Market Organisation) activities;
• development of different promotions for each single market and each importer’s strategy;
• support to the importers’ sales through regular market visits and participation in their promotional events;
• brand building together with specialised communication agencies;
• organisation of winery visits for foreign members of the trade and opinion leaders (incoming).