Client: Matteo Braidot

Timing: since 2013

Objective: creation, reorganisation, coordination and development of foreign markets through brand repositioning and brand building.

Activities:

• support in the packaging restyling;
• analysis and definition of the pricing strategy to reposition the brand;
• analysis and reorganisation of the existing sales network;
• consolidation and coordination of existing commercial relationships and development of new markets;
• development of commercial strategies for each market;
• support to the partners’ sales through regular market visits;
• participation in promotional events organised by foreign partners;
• organisation of winery visits for the main foreign members of the trade (incoming).